Excellent summary of all the advantages to owning and building on a great domain name.
Read the full article: One Domain Can Change Everything
A Domain Name Is An Asset.
Say that with me again, so you understand the difference between buying a service and an asset. A domain name is an asset.
- A domain name is not a toy.
- A domain name is not just a thing for the Interweb.
- A domain name is not something everybody will automatically remember.
A domain name is a highly valuable piece of intellectual property that you need to focus on getting right.
- A domain name is something your staff has to spell every day
- A domain name is the face of your company email
- A domain name is your home on the web.
